Recognising Local Business Women
“Small Business of the Year”. The Award is for women in small businesses, which have performed great services and also hold a big attitude and great values.
The sponsor for this category is NatWest. Serving their customers, and doing it well, is the foundation of everything they do at NatWest. They see every day as a new chance to earn their customers’ trust. And in these tough times, they’re doing everything they can to help their customers to not only survive, but thrive. They like to do things differently. They offer a Community Investment programme that enables their people to support the good causes that really matter to them, both financially and with their time. NatWest make it easy for people to get involved at work through their charity partnerships, as well as recognising the contribution people make outside work through their Community Cashback scheme.
Maddy Wood, founding partner of “Brilliant Noise”. Brilliant Noise is a digital strategy firm and they work with major brands to help them succeed online. Founded in 2010 and based in Brighton their team has developed digital strategy and content programmes for major brands including Coca-Cola, Bank of America, Channel 4, Nokia and Marks & Spencer. Context work is about establishing a clear understanding of the brand’s world in relation to digital. This often means research, or collating existing data and insights to form a clear picture of the brand, its competitors and most importantly its customers. Very often, it is about establishing a clear business case for investment in digital or social media in order to gain support from senior management and the wider organisation. Working on a brand’s digital vision means helping explain clearly where it is going, why and what the future will look like. This is all about setting a clear, logical trajectory that the brand and its partner agencies can rally around, organise for and follow.